After months of planning, revising, number crunching and revising some more, I am finally ready to launch my Kickstarter™ campaign for TaleSpins Books. The project objective is to move TaleSpins beyond the eBook format and publish a print compilation volume of the three stories: 8, The Plight and Plot of Princess Penny and Jack’d. The decision to design and run a campaign was a no-brainer. The work I’m doing and the brand I’m trying to build seems well suited for Kickstarter. But as I quickly learned, that was pretty much the only easy decision I faced.
For those unfamiliar, Kickstarter (KS) is the #1 crowd funding site, on which people donate via their Amazon™ accounts toward a creative project’s preset financial goal. If the goal is reached in the time allotted for the campaign, the project creator gets the money to use toward making the idea into a reality. But if the goal is not reached by the deadline, the creator gets nothing and donors (or “backers” in KS lingo) are not charged. A project can, of course, exceed its funding goal – and some have to amazing degrees – but the set goal is all or nothing.
So setting my goal and the scope of my project was challenge #1. Believe it or not, my first project idea was producing an animated short of 8. However, when the budget grew beyond my asking/begging comfort zone, I knew I had to reevaluate my approach. TaleSpins is a publishing venture, and moving into film at this time would be premature, spreading my wisp of a brand even thinner across the potential audience. That realization brought into focus the best project objective for me: I had to make and sell books.
For a while I considered finishing and publishing the 8 comic book along with the story compilation as a larger project goal, but again, the higher budget made it a less attractive out-of-the-gate option. So I studied some more and finally modeled my campaign after successful ones I’d seen and backed, creating a goal/stretch goal structure so backers would see just how any extra money would be spent on TaleSpins. This dynamic also keeps the funding goal attainably low while sustaining excitement beyond the original pitch.
Kickstarter is a fascinating phenomenon that is clearly only in its infancy. Participating as a creator and a backer has been truly rewarding. I would highly recommend checking out the site and seeing if any projects spark your interest. But hey! Today is a holiday. Why not wait until tomorrow, Tuesday … when the TaleSpins Books project launches?
Just an idea. Thanks.