A while back I created a Facebook page called 8: The Untold Story. I ran an ad and was thrilled to see my Page Likes climb up past 1,000. Truth be told, however, the Likes didn’t translate into book sales at all. That said, I have recently minimized the daily cost of the ad and kept it running. I do see the benefit of a few marketing dollars spent just to spread the word – and I do like being able to boast the 4-digit Likes number. (Update: 1,184!)